Finding the time to complete your apparently never-ending to-do list is one of the hardest challenges facing any entrepreneur. Establishing a new business requires constant efficiency and productivity.
While you may hear some people use the terms "productivity" and "efficiency" interchangeably, they are different, and understanding the distinction between the two can be the key to maximizing both.
At Insadec Training, we help teams improve both output and efficiency through practical workshops and coaching.
Productivity measures production rates. It refers to the quantity of products or output you are able to create within a specific amount of time. Efficiency quantifies the amount of resources required to complete a specific task. Time is a common consideration when discussing efficiency because you want to know how long a task takes to complete.
While efficiency measures how well you use your resources, such as time, to complete a task, productivity refers to the quantity of work you can accomplish within a given period. You measure productivity by keeping time constant and examining the overall level of output. Efficiency measurement, on the other hand, allows you to compare resource utilization by keeping the task or output constant.
By increasing productivity, you can complete more tasks in the same amount of time and produce more goods. When efficiency increases, fewer resources or less overall input are required to complete the same amount of work.
Assume you have two team members in your sales department. When comparing the productivity of two employees, let's say that one hour is held constant and we compare their output. John makes ten cold calls during this time, compared with Mary's eight. Given that he completed more work in the same amount of time as Mary, John is more productive in this instance.
To compare how efficiently they work, you give both employees the same amount of work and the same task to complete. Let's say you give a call sheet with 50 names to each sales representative. Mary takes six hours and fifteen minutes to complete her list, while John finishes in five hours. The fact that John completed the identical task in less time indicates that he is more efficient based on these measures.
Although efficiency and productivity are distinct concepts, they are related. One strategy to ensure high productivity is to increase your level of efficiency.
Being effective means carrying out the tasks that are most relevant to achieving the desired outcomes. Using the earlier example, you might conclude that John was more effective because he was more productive and efficient. However, that is not always the case.
Mary could have been more productive by taking the following actions:
In the end, effectiveness is not always guaranteed by productivity vs efficiency. These measures may indicate that you are adept at keeping yourself occupied, but being busy does not necessarily mean being effective. Focus on increasing the amount of work you accomplish while maintaining quality standards to achieve the greatest results.
For a broader look at how employers balance output and wellbeing, see our list of 13 ways to increase employee happiness and productivity at work.